Citrin was founded in 2006 on a simple belief: exceptional service starts with exceptional people. What began as one valet stand in Columbus has grown into a national automotive hospitality partner — and that founding belief still drives every location, every shift, every hire.
Today, Citrin is a national automotive hospitality partner with 700+ team members working inside dealerships across the country.
The company has changed. The mission has not: we exist to create transformative job experiences for our team and deliver extraordinary service to our partners. That people-first purpose continues through every location, every client partnership, and every employee opportunity.
Citrin’s vision for the next decade extends even further: a community of thousands of team members who are thriving personally, professionally, and financially.
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Citrin’s story began in restaurants and hotels, but the opportunity to redefine hospitality reached far beyond traditional guest services.
Automotive dealerships faced a growing challenge: hiring, training, and retaining reliable service-drive teams while maintaining an exceptional customer experience. Citrin saw an opportunity to bring true hospitality standards into an industry where the first and last customer interactions matter most.
As Citrin evolved, the company sharpened its focus and committed fully to automotive hospitality — not as a staffing company serving dealerships, but as a purpose-built partner designed around the needs of fixed operations.
Service drives move quickly. Customer expectations are rising. Advisors need support. Every interaction affects the ownership experience. Citrin understands that environment because it’s been our focus for nearly two decades — we speak the language of CSI, absorption, fixed ops, and RO flow because it’s been our world.
Only about 2% of dealerships outsource their service drive. The ones who’ve made the switch don’t go back — because their service drives run better and their managers are managing again.
Technology changes. Industries evolve. Companies grow. But Citrin remains built around the same principle it started with: take care of the people creating the experience.
With hundreds of employee reviews, national workplace recognition, and 200+ team members who’ve advanced into long-term dealership careers — service advisors, technicians, managers — Citrin keeps proving that better employee experiences create better customer experiences.
We put people first — listening, supporting, and lifting others up. We invest in forming authentic relationships and go the extra mile to have a positive impact on everyone around us.
We take personal responsibility for all that we’ve been entrusted with. We follow through, stay accountable, and take pride in our work.
We lead with heart — bringing humility, grace, and grit to how we care for people and overcome challenges.
We hold ourselves to high standards, give our best every day, and strive to go above and beyond in all we do. We embody hospitality and professionalism in every interaction.
We are driven to grow — personally, professionally, and as an organization. We embrace feedback and constantly look for ways to learn and improve.
“When I started Citrin in 2006, I never imagined it would become what it is today. The greatest accomplishment hasn’t been building a company — it’s been building a team capable of carrying the mission forward.”
— Joel Furno, Founder
No long-term contracts. No pitch deck, no pressure, just a 15-minute conversation.
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